E-Generation – Bridging the Gap Between Institution and Student

David Wei
Overseas Sales Manager

Back in the day, Chinese students who wished to study abroad could only collect information, regarding the institutions to which they wanted to go, from limited media channels like newspapers, radio and more commonly, word of mouth. In this environment, only the elite, well-known universities were ever mentioned, severely ignoring other lesser-known, high quality universities. The lesser known universities never had a chance to show their wares as it were. Times have changed and now these universities can easily grab the attention of Chinese students in a fast, effective way. This is largely due to the E-Generation.

As we know, this is the so called “next generation of life”. In a world where kids can use a mouse and laptop almost before they can walk, the rapid growth of hi-technology has seen many major products & services widely introduced and used. The Internet, e-commerce, eBooks, and so on, allow people to quickly access the information they are looking for, no matter where they are, by utilizing electronic gadgets. With this new E-Generation, traditional media such as newspapers and magazines are no longer the major information transmission channels. People can alternatively obtain the information they need in an instant by simply typing search terms into the search engine of their choice.

 So, how do overseas institutions bridge the gap to the savvy Chinese E-Generation? The first step is clearly for these institutions to establish an official, localized website in order to have a presence in the minds of these global students. In doing so, there is truly no actual distance between institutions and their prospective students. The website helps students and their families to quickly familiarize themselves with the basic information of their preferred institutions. As for institutions themselves, it is being perceived as a quick, cost-effective way to expand their image.

 For example, the design of an e-brochure and e-prospectus can save considerable amount of cost on printing and publishing unless this printing is done locally; Email can get most requests sorted out in a short period of time. Interactive and animated technology can provide prospective students with a clear vision and full experience of institutions by taking virtual tours. Most institution budgets cannot sustain numerous flights a year to meet prospective global students. Many institutions have already chosen not to opt this way, largely due to the trends of the new E-Generation. With online seminars on their localized websites, these institutions can meet their prospective students, overcoming distance, via audio or video conferencing with a more relaxed style of communication for the E-Generation. This option has also been out of budget range for many institutions but it is being embraced more and more in this digital and environmentally conscious age.

 EduGlobal China can offer you a better business solution plan to bring you a more successful experience in promoting your institution’s e-marketing campaign in the People’s Republic of China by establishing a tailored, functional, customized Chinese Language Website. Internationally educated, EduGlobal China staff members are on the ground to meet your specific needs. You can quickly view the details of our products & services at http://eduglobalchina.com/chinese-language-website.html or you can get in touch with me by sending your requests to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . I would be really delighted to discuss this with you in the near future.